Let’s be clear: developing a full-scale digital strategy can be a massive undertaking. It can be tough to get everyone on board and figure out the best digital strategy tools for your brand, especially if you’re a larger team. Here’s some of the most common missteps that can happen when…

With so many innovations and rising technologies in the marketing space and specifically in the mobile marketing space, it’s a good idea to follow some of the thought leaders that provide great information on Progressive Web Apps and mobile. I rounded up a list of eight awesome leaders that are…

Remember the excitement of the mobile commerce boom? You could now order anything, anytime from your smartphone and get it delivered right to your doorstep! Mobile commerce and ecommerce changed the way we shopped and revolutionized retail strategy. Mobile sales have steadily risen for the past several years, up past…

Yesterday’s Apple Event had everyone buzzing about cards, arcades, and–of course–Oprah. But behind the scenes, without much fanfare, Apple was also launching an iOS 12.2 update that we are paying some extra attention to. Why? …

Newsflash: Your phone’s camera can do more than just take cute pics of your dog. Phone cameras have gotten exponentially better over the last few years–they can now take professional-level portraits, activate QR codes, and can even do visual search and image recognition for better mobile experiences. Your phone’s camera…

Today, we’re covering one of my favorite topics: RCS, or rich communication services. Rich communication services messaging is a type of text messaging goes beyond your simple SMS message with multimedia capabilities like video players, gifs, message bots, and more. And, it’s perfect for businesses for two reasons: It catches…

While 2018 was one of the best-recorded years for NFL regular season viewing, this year’s Super Bowl aired on Sunday and viewership was at a 10-year low. Low game scores for both the Rams and the Pats was one big reason for the lack of excitement, but also the fact…

My favorite board game as a kid was Chutes and Ladders — the up, down, and sideways actions that you had to take, paired with the anxiety about being back at the bottom, were the best parts of playing against my brothers and kept us entertained for hours. Now, mobile…

It’s bittersweet coming to the end of any good thing…the end of my Netflix subscription (bye, The Office), the end of my morning coffee, and most importantly, the end of this Voice Series blog set. But, luckily, I saved the best for last and I’ll guide you through creating a…