Integrated Marketing Communications Plan: Hyatt Centric HotelsThis plan was created for the IMC 610 Master’s course at West Virginia University in 2021 and was compiled and researched in it’s entirety…Apr 28, 2021Apr 28, 2021
Published inLumavateHere Are 3 Lessons in Digital Strategy from Top Marketing LeadersLet’s be clear: developing a full-scale digital strategy can be a massive undertaking. It can be tough to get everyone on board and figure…Jun 27, 2019Jun 27, 2019
Published inLumavate9 PWA Champs You Should Follow on TwitterWith so many innovations and rising technologies in the marketing space and specifically in the mobile marketing space, it’s a good idea…May 8, 2019May 8, 2019
Published inLumavateHow to Optimize Your Mobile Commerce ExperienceRemember the excitement of the mobile commerce boom? You could now order anything, anytime from your smartphone and get it delivered right…Mar 27, 2019Mar 27, 2019
Published inLumavateWhy Apple’s Newest iOS Update is a Big Deal for PWAsYesterday’s Apple Event had everyone buzzing about cards, arcades, and–of course–Oprah. But behind the scenes, without much fanfare, Apple…Mar 27, 2019Mar 27, 2019
Published inLumavateThe Hidden Power Behind Your Phone’s CameraNewsflash: Your phone’s camera can do more than just take cute pics of your dog. Phone cameras have gotten exponentially better over the…Mar 19, 2019Mar 19, 2019
Published inLumavateImplementing RCS in Your Mobile StrategyToday, we’re covering one of my favorite topics: RCS, or rich communication services. Rich communication services messaging is a type of…Mar 19, 2019Mar 19, 2019
Published inLumavateThis Year’s Mobile Ad Touchdowns & FumblesWhile 2018 was one of the best-recorded years for NFL regular season viewing, this year’s Super Bowl aired on Sunday and viewership was at…Feb 6, 2019Feb 6, 2019
Published inLumavateEnhancing Playtime with MobileMy favorite board game as a kid was Chutes and Ladders — the up, down, and sideways actions that you had to take, paired with the anxiety…Feb 6, 2019Feb 6, 2019
Published inLumavateVoice Series: Kickstarting Voice Search StrategyIt’s bittersweet coming to the end of any good thing…the end of my Netflix subscription (bye, The Office), the end of my morning coffee…Jan 29, 2019Jan 29, 2019
